Wisconsin Public Radio and Minnesota Public Radio New Member Pledge Drive Spots

These samples ar from a presentation on New Membership Techniques for Pledge. Presented at the 2006 PRDMC by Nicole Anderson, Minnesota Public Radio
Mary Kay Sherer, Wisconsin Public Radio
Regina Yeager, North Carolina Public Radio WUNC/DEI, Moderator
A Power Point explaining the pieces is attached under "attachments."

Pieces
1. Spot explaining why we have pledge drives voiced by GM - WPR
2. Spot explaining why we have pledge drives voiced by Membership Director - WPR
3. Sample pitching for new members (challenge, how to pledge) - WPR
4. Sample pitching for new members (challenge) - WPR
5. Sample pitching for new members (testimonial, member goal) - MPR
6. Sample pitching for new member (host challenge) - WPR
7. Sample pitching for new member (explain pledge drive) - MPR
8. Sample pitching for "freemium" (premium available for every pledge) - WPR
9. Sample pitching for tote bag bonus for every pledger - MPR
10. Spot explaining pledge drive - WPR
11. New member testimonial - MPR
12. New member testimonial - MPR
13. New member testimonial - MPR
14. "I like public radio because..." WPR
15. Underwriting fill in members' voices - WPR
16. Every Amount Counts - MPR
17. Every Amount Counts - MPR

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These samples ar from a presentation on New Membership Techniques for Pledge. Presented at the 2006 PRDMC by Nicole Anderson, Minnesota Public Radio
Mary Kay Sherer, Wisconsin Public Radio
Regina Yeager, North Carolina Public Radio WUNC/DEI, Moderator
A Power Point explaining the pieces is attached under "attachments."

Pieces
1. Spot explaining why we have pledge drives voiced by GM - WPR
2. Spot explaining why we have pledge drives voiced by Membership Director - WPR
3. Sample pitching for new members (challenge, how to pledge) - WPR
4. Sample pitching for new members (challenge) - WPR
5. Sample pitching for new members (testimonial, member goal) - MPR
6. Sample pitching for new member (host challenge) - WPR
7. Sample pitching for new member (explain pledge drive) - MPR
8.... Show full description