Comments for Promo - Testimonial for 1-day drive

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This piece belongs to the series "One-Day Fundraising Drive Promotional Spots"

Produced by Chris Norton, Julia Knaus

Other pieces by Julia Knaus

Summary: Listener Testimonial for 1-day drive
 

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Review of Promo - Testimonial for 1-day drive

Listner with BJ Leiderman pledge theme in background (nice)...she says what she listens to on the station. Then the announcer says they're trying to raise 10 days worth of fundraising in one day...listener prefers more of the great music than pitching.
This explains the one day campaign very well and lets the listener deal with the "negative" side of fundraising. Good spot.