Listner with BJ Leiderman pledge theme in background (nice)...she says what she listens to on the station. Then the announcer says they're trying to raise 10 days worth of fundraising in one day...listener prefers more of the great music than pitching.
This explains the one day campaign very well and lets the listener deal with the "negative" side of fundraising. Good spot.
Review of Promo - Testimonial for 1-day drive
Sheila Rue
Posted on May 05, 2006 at 05:15 PM
Listner with BJ Leiderman pledge theme in background (nice)...she says what she listens to on the station. Then the announcer says they're trying to raise 10 days worth of fundraising in one day...listener prefers more of the great music than pitching.
This explains the one day campaign very well and lets the listener deal with the "negative" side of fundraising. Good spot.