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WUWM's vision is to serve listeners in Southeastern Wisconsin with quality news, public affairs and entertainment programming. To realize this vision, we will: Acquire, produce and broadcast programming that appeals to curious, intelligent listeners who wish to listen to programs that are on the cutting edge of information and entertainment. Establish a diversified financial base that is sufficient to support WUWM's broadcast activities, support staff and technical facilities. Cultivate a relationship with listeners of Southeastern Wisconsin in such a way that WUWM becomes an integral part of their lives. Reflect the character and vision of the University of Wisconsin - Milwaukee. Improve WUWM’s viability by increasing listenership. Be an active and contributing affiliate member of National Public Radio and Public Radio International. Adapt to improvements in technology which enhance the ability of WUWM to serve listeners in Southeastern Wisconsin. Provide a professional internship program for students enrolled in the UW-Milwaukee Department of Mass Communication. Encourage and support the professional development of the station's staff.


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