99% Invisible (Director's Cut)

Series produced by Roman Mars

Series image

Trying to comprehend the 99% invisible activity that shapes the design of our world.

A tiny radio show about design, architecture & the 99% invisible activity that shapes our world. From producer Roman Mars and KALW in San Francisco.

In August 2012, 99% Invisible became the highest-funded journalism project in Kickstarter history, raising over $170,000 from 5661 backers.

With over 4 million downloads online, 99% Invisible recently peaked at #2 in iTunes ranking for all podcasts in the US, and had occupied the #1 spot in both the Arts and Design categories.

"Roman Mars lights the radio. His pieces conjure other worlds, grapple with big ideas, make sound three dimensional. They are smart and funny and original. The Kitchen Sisters would like to be Presidents of his Fan Club."
-The Kitchen Sisters, Peabody Award-winning producers for NPR

"We think what he’s doing is inspiring. It has a kind of rhythm and musicality that you don’t normally find in radio or podcast storytelling."
-Jad Abumrad, Radiolab

"I love the show. It's wonderful. [It] actually reminded me of why I love radio."
-Jonathan Goldstein, CBC's WireTap

"Mars is the Ira Glass of design."
-Allison Arieff, The New York Times Opinionator design columnist

Learn more: http://99percentinvisible.org Hide full description

A tiny radio show about design, architecture & the 99% invisible activity that shapes our world. From producer Roman Mars and KALW in San Francisco.

In August 2012, 99% Invisible became the highest-funded journalism project in Kickstarter history, raising over $170,000 from 5661 backers.

With over 4 million downloads online, 99% Invisible recently peaked at #2 in iTunes ranking for all podcasts in the US, and had occupied the #1 spot in both the Arts and Design categories. "Roman Mars lights the radio. His pieces conjure other worlds, grapple with big ideas, make sound three dimensional. They are smart and funny and original. The Kitchen Sisters would like to be Presidents of his Fan Club." -The Kitchen Sisters, Peabody Award-winning producers for NPR "We think what he’s doing... Show full description


197 Pieces

Order by: Newest First | Oldest First
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When you're in the zone, it's play to play, not play to win.

Bought by XRAY.fm and KMUZ


  • Added: Jul 02, 2013
  • Length: 17:47
  • Purchases: 2
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Some architects say there are just some buildings that should never have been built: buildings that violate human rights by design.

Bought by MPR News Stations, WCAI / WNAN Cape & Islands, Mass., and The Story


  • Added: Jul 02, 2013
  • Length: 16:47
  • Purchases: 3
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Bored and disaffected and angry, Alex longed for a place to escape to. And then he found Heyoon.

Bought by KSVR Studios: Skagit Valley Radio, XRAY.fm, WCAI / WNAN Cape & Islands, Mass., KALW, and HowSound


  • Added: Jul 08, 2013
  • Length: 27:07
  • Purchases: 5
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The steal skeleton underneath the all the concrete structures that you work in, drive over, and walk under…

Bought by New Hampshire Public Radio, KRCC-FM, XRAY.fm, and KMUZ


  • Added: Oct 07, 2013
  • Length: 11:30
  • Purchases: 4
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A giant leap for radio. Flight for TV.

Bought by Rhythm & News Service, WJCT, KPIK-LP, XRAY.fm, and KUT


  • Added: Oct 07, 2013
  • Length: 11:14
  • Purchases: 5
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The man behind the most famous desert landscapes of all time.

Bought by WABE, XRAY.fm, and WJCT


  • Added: Oct 07, 2013
  • Length: 16:46
  • Purchases: 3

  • Added: Oct 08, 2013
  • Length: 19:14
  • Purchases: 3
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By now, the story is well known. A man sits in the backseat of a cab, sketching on a notepad as night falls over a crumbling city.

Bought by WABE, XRAY.fm, and WCAI / WNAN Cape & Islands, Mass.


  • Added: Oct 08, 2013
  • Length: 19:44
  • Purchases: 3

  • Added: Oct 08, 2013
  • Length: 14:53
  • Purchases: 6

  • Added: Oct 08, 2013
  • Length: 23:48
  • Purchases: 6
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The man who put parentheses around area codes.

  • Added: Feb 07, 2014
  • Length: 02:26

  • Added: Apr 10, 2014
  • Length: 20:50
  • Purchases: 4

  • Added: Jul 13, 2015
  • Length: 15:27
  • Purchases: 4
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The everlasting architecture of Pizza Hut.

  • Added: Jul 13, 2015
  • Length: 15:46

  • Added: Jul 13, 2015
  • Length: 22:19
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You couldn't climb over the Berlin Wall. You couldn't go around it. The only way was under.

Bought by KPIK-LP and XRAY.fm


  • Added: Jul 13, 2015
  • Length: 20:13
  • Purchases: 2
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Humans watching humans watching animals.

Bought by XRAY.fm


  • Added: Jul 13, 2015
  • Length: 30:41
  • Purchases: 1
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The surprisingly long history of the "#"- whatever it's called.

Bought by KZYX


  • Added: Jul 13, 2015
  • Length: 14:20
  • Purchases: 1

  • Added: Jul 13, 2015
  • Length: 12:12
  • Purchases: 2
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They don't sell the steak. They sell the sizzle.

Bought by New Hampshire Public Radio and WABE


  • Added: Jul 13, 2015
  • Length: 12:36
  • Purchases: 2