Virtuoso Voices(tm)

Virtuoso Voices is an interview clip service for classical music stations, presenting today's most influential classical music performers, conductors and composers talking in 20 to 35 second clips.

These topical and evergreen sound bites will enable announcers to bring an additional insider's perspective to the music they play on their shifts.

For example, an announcer playing Joshua Bell's recent recording of the Tchaikovsky Violin Concerto could introduce it by using a clip of Mr. Bell talking about how he tries to bring a fresh sound to this very familiar work. After the clip, the announcer returns and segues into playing the recording.

The Virtuoso Voices service provides you a Suggested Host Intro to effectively set up each clip, and includes a brief Outro to help you segue to the music. Your announcers can use this copy verbatim, or as inspiration to write their own version.

Virtuoso Voices clips are versatile. In addition to music intros, you can also use them to enhance forward promotion, create compelling billboards and create content for your website.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music. These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

As of January 2010, we are offering our Virtuoso Voices Performer Clips to all stations for free. We offer three types of distribution.

-- Downloaded off our ftp site: no charge

-- Downloaded from PRX: (triple PRX points) – requires PRX station membership

-- 10 months a year, receive a CD: $100 flat fee to cover postage and handling for the year.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.

Signing up is easy and free. To receive a short subscription form, please send an email to info (at) listenerdirect.org or call (703) 751-0342.

Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Twice a year, we provide your station with three types of fundraising messages, with options enabling you to customize each spot to the specific sound and fundraising terminology of your station. These messages, from performers like Anne-Sophie Mutter, Sarah Chang and Jean-Yves Thibaudet, follow Public Radio's Best Practices for fundraising.

These produced fundraising messages are distributed in February and September in advance of when most stations fundraise, including the nationally coordinated drives. Stations may request custom fundraising scripts read by the performers we interview. We fill these requests whenever possible and in the order in which they are received.

Our Virtuoso Voices fundraising material is offered as a separate subscription, with fees based on market size (as determined by Arbitron) – and cover a portion of the production expenses for Virtuoso Voices.

This service includes a (minimum) of 40 fundraising messages – a combination of Custom Station Spots, Straight Read Spots, Produced Funders and Unhosted Produced Funders

-- $500 for stations with a market ranking of 1 to 50;
-- $325 for stations ranked between 51-150;
-- $150 for stations with an Arbitron market ranking of 151 and above.

Please visit the fundraising page of our website for further examples and further information. www.virtuosovoices.org/fundraising.

VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc. Hide full description

Virtuoso Voices is an interview clip service for classical music stations, presenting today's most influential classical music performers, conductors and composers talking in 20 to 35 second clips. These topical and evergreen sound bites will enable announcers to bring an additional insider's perspective to the music they play on their shifts. For example, an announcer playing Joshua Bell's recent recording of the Tchaikovsky Violin Concerto could introduce it by using a clip of Mr. Bell talking about how he tries to bring a fresh sound to this very familiar work. After the clip, the announcer returns and segues into playing the recording. The Virtuoso Voices service provides you a Suggested Host Intro to effectively set up each clip, and includes a brief Outro to help you segue... Show full description