Nice spot -- using a 10-year old boy who listens to ATC in the car. The spot is in his own words -- he is a well spoken and articulate kid. It's sincere and to the point, "if you listen and don't pledge...it's like stealing." A young man like Henry can say that.
It's nice to hear core values coming out of the mouths of babes. If only every seasoned public radio pitcher could make the case so succinctly.This is a charming spot, made even more charming by 10-year old Henry.
I like the production aspects of this as well. First the case... When/where Henry listens and why he likes ATC. He then puts a value on his listening ($1 a week) and finally the close with a call to action.
One note of caution: Using children can add that perfect sparkle to a spot if they are well-spoken and the spot is well-crafted. Child alone for cuteness sake is not enough!
Congrats to KUOW on a great piece!
-Melanie Coulson DEI/PRPD On-air Fundraising Partnership.
Comments for A Kid Named Henry
This piece belongs to the series "Spring 2006 Fundraising Spots"
Produced by Phyllis Fletcher
Other pieces by KUOW
Rating Summary
2 comments
Sheila Rue
Posted on May 05, 2006 at 03:46 PM | Permalink
Review of A Kid Named Henry
Nice spot -- using a 10-year old boy who listens to ATC in the car. The spot is in his own words -- he is a well spoken and articulate kid. It's sincere and to the point, "if you listen and don't pledge...it's like stealing." A young man like Henry can say that.
Melanie Coulson
Posted on April 04, 2006 at 07:05 PM | Permalink
Review of A Kid Named Henry
It's nice to hear core values coming out of the mouths of babes. If only every seasoned public radio pitcher could make the case so succinctly.This is a charming spot, made even more charming by 10-year old Henry.
I like the production aspects of this as well. First the case... When/where Henry listens and why he likes ATC. He then puts a value on his listening ($1 a week) and finally the close with a call to action.
One note of caution: Using children can add that perfect sparkle to a spot if they are well-spoken and the spot is well-crafted. Child alone for cuteness sake is not enough!
Congrats to KUOW on a great piece!
-Melanie Coulson DEI/PRPD On-air Fundraising Partnership.