Besides being modern and edgy and skillfully done, the piece talks about something you're never going to hear on more mainstream radio or TV. Americans are still - after all these years! -very conscious of skin color - we pretend we're not but we are. This artist talks about it from inside her skin, in a way that forces the listener to focus on what s/he might really feel, too - and how we feel about others. A pretty worthwhile thing to reflect on over that cup of coffee or while fixing dinner or driving the car. I think the piece would need a quick context - she's an artist, she made of project of visiting these paint stores - then it's good to go. Good stimulate a good on-air discussion, too.