Piece Comment

The Ride is Only Going To Get Faster


Great piece! WFUV is a leading AAA station with a strong investment in news and culture. This production mixes the best of the organizations and producers strengths.

The topic is hot and on the minds of our listeners. Let’s face it—music loving parents are most likely a bit concerned about all the downloaded music on their kids computers. Also, a recent listener survey at WTMD indicates that 30% of our members and likely members own an iPod or other MP3 player. There is strong demand for this kind of information in the public radio marketplace. Cheers to WFUV for recognizing and acting quicker than new version of iTunes can be released.

Every facet of this discussion is examined. The artistic, the legal, the bureaucratic, the technical all have a home in this nicely woven documentary. The writing is great, the narration is crisp. To my own over picky years, I think the narrator’s cadence is a bit to up and down the pitch scale on the sell. Her “regular speaking tone” during the interview segments are much more conversational.

But how to use this piece? WTMD, like WFUV, is a full time AAA music station. Our investment in news (heck even a production staff) is much lower than WFUV’s. That makes airing an hour spoken word documentary really difficult for us. We don’t air News docs in any way so throwing this on our air as is would be difficult. My thought (and my PD might disagree) is that we would have to put on in the middle of the night or other low listening period.

If this piece was available as a series of 5 5-10 min. modules---then I would be more enthusiastic (read-pushy with my PD) to air this in morning drive. I’ll publicly beg---can you guys recut this for us?????? (pending my PD’s approval of course).

NPR News/AAA stations will have no trouble airing this program and I insist that you do. The iTunes Cell Phone is about to be released. The changes in technology are happening faster than content reviews at CPB. This information is crucial in defining your station as hip, technologically with it and relevant to the greater world.

In fact, I would like to see a part two to this piece focusing more on what’s going to happen, as this piece focuses on what is happening or has just happened. It’s more of an economic discussion rather than a hardware discussion. CD Baby is yesterday’s news, but is relevant to this piece.

The cell phone that will receive internet based radio stations while you walking down the street is going shake things up again for public radio.

Bottom Line: Public radio managers are debating the effects of the next wave of technology and it’s time for our producers and reporters to examine these changes on our air. Thank you WFUV for making a contribution to the discussion in a way our listeners will want to listen to.