For the most part, there is nothing much wrong with this piece. For the most part, there is nothing much right with it either. Essentially a stream of consciousness actualities from the artist matched up with some cuts of the song, this piece does not provide the “wow” factor it could have.
Two things:
First, the producer needs to provide an intro that contextualizes what the listener is about to hear. I suspect the intro on Studio 360 did that. But not providing it to stations that might air this piece independently makes our work harder, perhaps hard enough to bypass this piece. After all, any of us AAA stations where the artist is going to appear are going to get an interview most likely.
Second: The piece fails to find a central focus and build on it. There are other folks who produce this kind of piece better. There seems be one, but it’s so cloudy. There is a lot of “how” in here, and not so much “why.” Maybe the artist is just plain boring and not capable of giving enough insight or maybe the interviewing couldn’t find a central theme that resonates.
This is tough. After a while you find that most singer/songwriters are telling pretty much the same story through their own perspective of life. Without skillful editing and detective work preparation, there is a high likelihood that these pieces are not going hit deep into the AAA listeners mind. After all, this guy is going to be interviewed on the local station’s air, on World Café, Sounds Eclectic, maybe E-Town, etc. So these kind of pieces have to deliver a something that isn’t going to be said in those situations.
The Importance of Additional Materials
Steve Yasko
Posted on April 24, 2005 at 04:50 PM
Two things:
First, the producer needs to provide an intro that contextualizes what the listener is about to hear. I suspect the intro on Studio 360 did that. But not providing it to stations that might air this piece independently makes our work harder, perhaps hard enough to bypass this piece. After all, any of us AAA stations where the artist is going to appear are going to get an interview most likely.
Second: The piece fails to find a central focus and build on it. There are other folks who produce this kind of piece better. There seems be one, but it’s so cloudy. There is a lot of “how” in here, and not so much “why.” Maybe the artist is just plain boring and not capable of giving enough insight or maybe the interviewing couldn’t find a central theme that resonates.
This is tough. After a while you find that most singer/songwriters are telling pretty much the same story through their own perspective of life. Without skillful editing and detective work preparation, there is a high likelihood that these pieces are not going hit deep into the AAA listeners mind. After all, this guy is going to be interviewed on the local station’s air, on World Café, Sounds Eclectic, maybe E-Town, etc. So these kind of pieces have to deliver a something that isn’t going to be said in those situations.