Piece Comment

Review of The Rise of the Staycation


Good story idea. Raw execution. All the right instincts are there.

I loved the audio from the commercial and reading of the print ad. I would've liked to hear from a tourism official about why the Staycation campaign now. I think that could've been a playful little two way.

I enjoyed Libby's voice. It was young and real. She's got a future in this business if she wants it.

But there are times when this piece drags a bit. For something lighthearted with few sound bites it could have been a bit shorter. 5:30's a stretch: tighten it up, maybe drop the VOXPOP, and it's a four or five star piece.

Keep up the good work!