I struggled with this because of my predisposition to think of pay-day loan operators as predators. I have strong beliefs that they prey on people who can ill-afford to pay high interest rates at a time when cash flow is already a challenge.

The owner of the operation seemed like a pretty decent fellow, a sensitive guy who cares for and likes people, and I was surprised to hear the words of this likeable guy as he represented a business practice I find reprehensible. That was what kept me engaged but I wonder if other listeners will connect to it in the same manner.

Would this feature work if you were to also, somehow, include the voice of civic leaders who find these operations exploitive and damaging? It would no doubt have to take a dramatically different form but that is the provocative approach that I would need to hear before considering it for airplay.